Ok. So who's heard of a persona? Do you even care!?

The thing is if you are in the business of building sites, or creating digital solutions, you need to know about why they are important for putting users at the heart of the digital experience.

In this BoF, we'll draw on examples - including Drupal8 user personas - and look at ways to incporporate them into the initial stages of your user planning.

Open to all - from devs to marketers... and everyone in between.