A guide to slicing and dicing the content of your Drupal projects, demonstrating ways in which Content Strategy can help you build better web sites.

Become A (Content Strategy) Samurai/Master Chef!

Starting with a straight forward explanation of what Content Strategy is, we will explore the many benefits it can bring to your projects, including improvements in SEO, usability, mobile responsiveness, content flexibility, and brand consistency.

Having convinced you of the value of Content Strategy, we will look at how it can be incorporated into the planning and implementation of your Drupal projects.

The additional steps you’ll need to take during your planning process will be covered, including topics such as content analysis, and producing effective content and style guides.

Drupal has evolved various tools to manage content structure. As part of this session we’ll go through the most common patterns that can be used to implement Content Strategy in Drupal, and introduce you to new and less well known modules and patterns that will add extra power and flexibility to how you handle content on your sites.

Real World Content Strategy: Sage Pay

Sage Pay is a payment services provider with 250 employees working across Europe, serving over 50,000 customers of all sizes.

Drupal was used to develop the main corporate platform from which all Sage Pay country websites are built and maintained. The objectives were to present fresh new branding and make it possible for Sage Pay customers, partners, and developers to more quickly find solutions and information.

Throughout the presentation we will use examples from the Sage Pay project to demonstrate each of the patterns and techniques discussed.

Is This Session For Me?

Whether you are completely new to Content Strategy or interested in adding to the techniques you already know, this session will help you understand the principles and practices of an effective Content Strategy.