- You've got a brief
- You're ready to develop
- You fulfill the clients needs
- But when do you go that one step further and create "The Wow Factor"?

Drupal can do so many wonderful things, but once you have met the brief, is it enough? Often we are tempted to pull out all the stops, add all the bells and whistles and really make a project sing. But should we? Should we show our clients that extra bit of love?

This talk aims to examine some of the tools available for creating the wow factor with Drupal, when you should go the extra mile without it costing the earth, and why you should care.