Many Drupal companies still struggle to market their services. We know we have the best product, but still some of the clients don’t buy it. In the current economy, budgets for sales personnel and marketing are low - especially for smaller companies and startups. Proprietary Enterprise Software vendors bombard your potential clients every day with messages of new and improved products and services.

In our session we want to showcase how to grow your Drupal Agency by providing effective strategic insights on how to promote your company in a powerful way:

1. Drupal Event Sponsorships and how to get the most marketing value out of them
2. Organizing Camps & Business Summits right: costs against benefits
3. How to identify and take advantage of opportunities

Ivo Radulovski & Mark Conroy have been involved in the organization process of many Drupal events.

We will illustrate how we dealt with the sponsoring process from two perspectives, being a host at some of the major Drupal events (European Drupal Government Days, European Drupal Business Days, CXOs,...) and being a sponsor taking advantage of opportunities at some of the major Drupal events (Drupal Cons and other events)

Furthermore we will demonstrate how Drupal agencies managed to attract more clients worth millions of revenue by sponsoring or organizing Drupal Events.

By analyzing and identifying the key steps of an effective marketing plan in the Drupal community we want to help grow the Drupal ecosystem by outlining what it takes to attract new clients, how to handle pre and post communication and close deals.
Some of the questions we are going to answer: