Clients are asking for it; analysts are raving about it; Drupal’s competitors start their pitches with it; and most importantly, website visitors are coming to expect it; but Drupal has lacked a good, native way to provide personalized web experiences. Until now. Marketers have struggled for a long time to get the right message to the right person at the right time, and new tools such as the Personalize module in Drupal allow them to do just that.

This talk is for the Business owners, Marketers and Drupal agencies who are starting to think about topics such as Personalization, Conversion Rate Optimization, A/B Testing, Targeting and the like. We will cover topics such as what you can learn about anonymous visitors on your site, the process by which you can turn those learnings into targeted experiences, and a little bit about the technology that’s involved.

If you want to get deep into the technical side of this topic, be sure to also attend “Make your Drupal site smarter with Personalization” with Kat Bailey and myself as we dive into the weeds of how to make this a reality.

Dave Ingram is a solutions architect at Acquia working on Acquia’s personalization offerings. However, this talk has no sales pitch attached. Instead it is about the bigger picture of the personalized web, along with open source technologies that help us all to get there.