It's easy to build an online store with Drupal Commerce. Running an online store, however, requires ongoing oversight - whether it's to keep up with changes in marketing and selling best-practices, or in order to ensure your store is secure and legal. In short, having a great product to sell is not enough - you need to make sure your online store is performing the best that it can.

When you build your online store, of course you think of SEO and performance - but do you also take into account menu navigation, user experience (UX) and marketing strategies? Have you optimised search results? Have you made sure you are not neglecting some legal disclosures?

This session will take you through some real world examples so you can build a better commerce site for your customers or for yourself.

The topics we will cover include:

* 3 things you must know before you start building your site
* 5 tips to follow for user experience
* 6 ways you can improve your conversion
* 5 legal areas you need to be aware of
* 4 simple ways to increase your security