Out of the box, the drupal backend interface compares to a jumpsuit with an expensive toolbelt full of equipment.
Tailored for the needs of site-builders and developers, the drupal backend is a great costume for day-to-day work.

It is not something you would wear to cocktail parties though.

Each client has its own demands, in this session we will look for ways to tailor the backend to meet the clients needs.

A custom tailored backend has a huge return on invest.
- The client feels comfortable with the backend. Allow them to get the best, with the tools they need.
- Training workshops will be easier, allowing you to focus on what's important
- Reduce the amount of support to give, after your project is delivered
- Blow the clients mind when they first visit the site, they will be more forgiving about remaining issues

This session shows modules (multiple_value_widget, display suite, field_group, formbuilder, views_megarow ...),
admin themes (shiny, adminimal),
tips, tricks, and even some code snippets for further enhancements of the backend.
(No coding experience is required)

For Drupal 8, the one-size-fits-all backend has already been greatly improved. Some example's will be given on how Drupal 8 accomplishes certain tasks, and how we can use them in Drupal 7.

After this session, we advise you to invest one day of the projects lifecycle in backend usability.

Let your end-client brag about their tailor made backend at the next cocktail party, and get a great chance at working with their friends.