Requirements gathering has come of age and those at the frontier continue to adapt it to a changing environment, where clients, stakeholders and users are better informed, empowered and in most cases know what they need. In this environment as analysts we have to deploy tools from across verticals and add value by cross pollinating our own experiences from across the board.

As very busy technologists we seldom make the time to update our own tool kit, this session aims to do exactly that; to introduce you to three innovative analytical tools that will enable you to better understand your prospects, clients, stakeholders (Jury) and end users and empower you to deliver beyond their expectations. Analytical tools and models, knowing how and when to use them differentiates agencies and consultancies apart from the crowd, provides them with a platform to compete with established big agencies.

The aim of this session is to introduce beginner and intermediate level analysts, account, project managers and business development leads to three innovative analytical tools that you ought to have in your tool box, and to do so with practical examples - this is an interactive session by the end of which you shall have an appreciation of these new models, when and how to use them by building basic models during the session it self (all required materials will be provided).

The specific models to be covered are:

+ Empathy maps to gain an understanding of your prospects, clients and stakeholders (Jury) to help get them on boarded, to help close the sale or to assist in identifying champions early on in the process that can be leveraged to get organization wide buy in.

+ How to use HotHousing (Agile exploration framework) to guide your clients to think in context to outcomes and not outputs, how to use HotHousing to 'optionise' and not 'solutionise'.

+ To introduce the Jobs-To-Be-Done Framework to design and build products and project road maps that get to the outcome via the best route possible.

The learning objectives are to equip delegates with knowledge of three new and innovative business modeling tools that will enable them to better understand their prospects, clients, stakeholders (Jury) and end users and thereby deliver beyond their expectations.