The Internet is ever expanding. Every single day a lot of new content is being published. This makes it harder and harder to be found on the World Wide Web. However, there is something you can actively do to raise your visibility and stand out of the crowd: Search Engine Optimization (SEO).

In our session Evelyn Thar, CEO of Amazee Metrics, and I will present the essentials of SEO. We will give you an overview of the SEO process and provide you with SEO best practices.

In a simultaneous live demonstration we will illustrate how easy it is to implement the SEO basics and how to use the available Drupal modules.

You will learn:
- What the most relevant SEO issues are and how they affect your ranking position
- Which meta tags are important and how to set them up in Drupal
- How to handle duplicate content issues
- SEO best practice for multilingual websites

You will leave this session with a new tool set, a new understanding of the SEO importance and some fresh ideas to improve the visibility of your Drupal website.